Michigan Certified Business Parks

Built for Success

Benefits of Certifying Your Business Park

Overview

The Certified Business Park designation is a valuable marketing tool that is used for dual purposes: attracting tenants and enforcing standards. Certification is a promise to your customers that your parks is a modern and attractive, high quality business location with the required components necessary for success.

Benefits

Web Page
Upon certification, we will create a website for your CBP park. This web site is created to profile individual Certified Business Parks by containing general information, a list of tenants, information about the community, an expandable site plan, a picture, an expandable aerial photo and more. MEDA also creates an up-to-date hit report that shows the views each park receives per month and year.

Click to view: 2012 Web Site Hit Report and 2013 Web Site Hit Report (through October 2013 because of website transtition)

CBP Newsletter
Immediately upon certification, you will receive the quarterly CBP newsletter, which contains valuable marketing tips, enhancements to the program, business park news and more. This newsletter is also sent to 2,500 national and international site consultants and thousands of economic developers from around the state. If you do not receive the newsletter for any reason, please contact MEDA.

Articles or press releases on expansion, retention, new businesses, receipt of awards, etc., can be sent to the MEDA staff at any time for inclusion in our newsletter. News items are also included on the CBP Development News section of the CBP website. Remember that any additional exposure of your CBP could lead to a new contact!

Google Analytics
Sign up for Google Analytics to view your park’s page hits. This will help you analyze the strengths and weaknesses of your park, and give you an idea of how much exposure your web page is getting.

Become a CBP Web Partner
Remember that sharing links increases your visibility. MEDA has a new CBP Web Partner page in which we will add a link to your company’s website if you add ours to your site.

CBP Committee
Sign up for the CBP Committee for an opportunity to meet with other CBP Park managers/owners. Here you can ask questions, get answers, and put ideas towards enhancing the CBP program. CBP members are automatically invited to the Annual Meeting where they can give suggestions to changes in the program, ask fellow members questions, etc.

Google Clickable Map Feature
Being located on a Google Maps allows prospective tenants to access your page by location and surrounding areas.

Park Development News
Add recent expansions, enhancements of job creation news for your park on our website and in our quarterly CBP Newsletter.

Education Brochure
This marketing piece was developed to communicate the benefits of certification for state business parks.

Press Releases to Announce Certification
This modifiable press release will assist a Certified Business Park to quickly and easily spread the word that they have received certification. Photo opportunities with MEDA staff or inspectors are available upon request.

Tax Increment Financing
A CBP located in a qualified local unit of government, as defined by the Local Development Financing Authority Act (PA248 of 2000), has the potential to capture property taxes to aide in the financing of the public infrastructure improvements in or around the park, and/or acquire additional property for park expansion, as well as other public improvements. See the Laws section in the About Us page.

Listed on US Certified Sites
The CBP is listed as a Certified Site in the US, "a single source on all certified site and shovel ready programs nationwide". MEDA is also looking for additional places to list our CBP site.

Corporate Sponsors

consumers-energy
dte-energy michigan-economic-development-corp

Contact Us

Michigan Economic
Developers Association
P.O. Box 15096
Lansing, MI 48901-5096
PH: 517-241-0011
meda@medaweb.org