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Your Partner in Growing Your Community

Michigan's Economic Development Basic Course

2018 Basic Course Postcard Cover OnlyThe 2018 Economic Development Basic Course is scheduled for Tuesday, September 11th - Thursday, September 13th.

MEDA has partnered with the International Economic Development Council (IEDC) to offer the Economic Development Basic Course. This course is a comprehensive educational opportunity with a focus on the critical areas of economic development. For those seeking national certification, the Economic Development Basic Course is the first requirement in the process towards receiving your Certified Economic Developer (CEcD) certification. This course qualifies as a professional development training requirement needed to sit for the CEcD examination. CEcD certification through the IEDC is a national recognition that denotes a mastery of principal skills in economic development, professional attainment, and a commitment to personal and professional growth.

The course is accredited by the International Economic Development Council. For more information, click here, or call 202-942-9466. The International Economic Development Council is a non-profit membership organization dedicated to helping economic developers do their job more effectively and raising the profile of the profession.


Costs: MEDA Members $625/Non-Members $850

Location: Crowne Plaza Lansing West, 925 S. Creyts Rd., Lansing, MI 48917

Accommodations: Contact the Crowne Plaza at 877-322-5544 by August 10, 2018, to reserve rooms for $129++/night. You can also use the code DEV at www.crowneplaza.com/lansingwest to reserve your stay.

Agenda: Click here for a schedule of sessions!

What to Expect:

  • 3 days of training
  • approximately 8:00 a.m. to 5:00 p.m. each day
  • mixture of lecture and case study work

Scholarships: Scholarships are available for MEDA members to attend the Economic Development Basic Course each year. Scholarship applications must be submitted before the Board of Directors meeting in the third week of August. Apply here by August 1, 2018.

These Dates Don't Work for You? See Professional Development at www.iedconline.com for a list of upcoming Basic Courses in the U.S.

Required Sessions

17 ED Course Group Photo 1The following 10 sessions are held at the Economic Development Basic Course each year:

Business Retention and Expansion
Business retention and expansion is critical in today’s economy. The objectives of this session will include how to organize a business retention and expansion program. We will cover how to provide examples of programs and activities that foster the growth of existing business, to recommend strategies helpful in implementing a successful program, and identify valuable local resources.

Community/Neighborhood Development
This session will provide an understanding of the steps in the community development process, and the challenges of community development in economic development practice.

Economic Development Ethics
Incorporating ethics into professional standards is critical to the ongoing growth of the economic development profession. Ethical standards ensure accountability, transparency and integrity. Learn what your economic development organization should include in its ethics policies and practices.

Economic Development Finance
This session will focus on several key elements, including: the blending of sources, capital availability, sources of long-term financing, returns to the lender, and leveraging. Once we have a better understanding of the structure, we will then look at the two sectors in financing: public and private.

Managing an Economic Development Organization
This session will cover the issues specific to economic development organizations such as; working with leaders, developing a vision for the organization and community, delegation of available resources to the right programs and the development of the most appropriate programs for that organization and community.

As an economic developer, it is important that you have a basic knowledge of the marketing process and its benefits. This session will focus on the marketing process, geographic and economic considerations, suspects vs. prospects, and advertising & promotion. Also addressed will be market research and targeting.

Germaine HanlonReal Estate Development and Reuse
In this session, participants will be introduced to the land development process, with an emphasis on the role that the economic developer plays. Participants will learn about the various tools that are available at the local level, including tax increment financing, bonds, land assembly and eminent domain, in addition to the many federal programs available.

Small Business and Entrepreneurship Development
This session will provide an overview of the role of small business in the U.S. economy, creation of jobs, a brief profile of the small business creation process, and an introduction to the new and emerging areas of small business creation.

Strategic Planning
Strategic planning for a community or organization envisions its future and develops necessary procedures and actions to achieve that future. This session will focus on the background understanding of strategic planning and its process, how to design & organize the process, develop strategies, and formulate action plans.

Workforce Development
Workforce development is quickly becoming the #1 focus for economic development organizations. A skilled and educated workforce is crucial in today’s economy. This interactive session will focus on the need for the creation of workforce development programs that address both community and business needs.

Bonus Sessions

Developing a Healthy Relationship with Your Legislators
Support from legislators is important for an economic development organization and you can take part in honing a mutually-beneficial relationship with them. Learn best practices for introducing yourself, continuing to engage as needed, being a resource, and the importance of including legislative staff, from a former legislator.

The Influence of the Global Economy on Economic Development
You’ve heard of the ‘global economy’, but what is it? This session will address the global economy, what it is, how it influences business and how economic developers need to adapt to assist business with the challenges of the global economy.

How to Become Certified

For information on the complete CEcD program, including requirements to sit for the exam and an exam application, visit the IEDC website.

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Contact Us

Michigan Economic
Developers Association
P.O. Box 15096
Lansing, MI 48901-5096
PH: 517-241-0011

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