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Your Partner in Growing Your Community

IEDC's Real Estate Development and Reuse

19 IEDC Real Estate Marketing PieceThis course will be held on Thursday, April 4 - Friday, April 5, 2019, at the Radisson Hotel in Lansing, Michigan.


This course clearly articulates the eight-stage process for real estate development and reuse. Specifically, course participants will learn the fundamentals of market and site analysis, financial feasibility, and what political considerations are required to move a development project from conception to realization. Additionally, this course will cover a wide variety of financing tools that are available at the local, regional, and state levels, including tax increment financing, bond financing, tax credits, tax abatements, land assembly, and brownfield redevelopment. Multiple in-class case studies will be used to help participants work through actual financial and regulatory problems.

Course Highlights

  • Housing, retail, office, industrial, hotel, and mixed-use development
  • The regulatory and approval process including zoning and permitting
  • Assessing community involvement and political feasibility
  • Public, private and nonprofit financial modeling
  • Understanding the pro forma operating statement structure
  • Property valuation and capitalization rates
  • Brownfield redevelopment phase structure and liability
  • Request for qualification/proposal process


April 4

8:00 - 8:30 a.m.  Registration

8:30 - 9:00 a.m. Introductions

9:00 - 9:45 a.m. Overview of Real Estate Development & Reuse
During this session, attendees will be introduced to the basics of real estate development and reuse. Participants will be introduced to the development process and the roles of the private and public sector and non-profits. Expectations and objectives will be set for the next two days and attendees will be given the opportunity to introduce themselves to the class.

9:45 - 10:45 a.m. Market and Site Analysis
In this session, participants will learn about two key aspects of development feasibility: market and site analysis. Taking place before a development project is underway, these studies help determine whether a project is a “go” or “no-go.” Participants will look at the various assumptions and inputs that make up a market analysis. The session will also examine how site features and constraints can affect a development project.

10:45 - 11:00 a.m. Break

11:00 - 11:45 a.m. The Real World
During this session, participants will learn how the current economic climate is affecting real estate development projects. Interest rates, rental rates, and equity requirements will be examined.

11:45 a.m. - 1:00 p.m. Lunch on Your Own

1:00 - 2:15 p.m. Financial Feasibility*
This session continues the morning feasibility session with an in-depth look at how to analyze the financial feasibility of a development project. Specifically, participants will learn about the various elements of an operating pro forma, including calculating net operating income and cash flow. Participants will also look at debt and equity financing, as well as how to evaluate a project’s return to the investor(s). This session will be very interactive, with participants applying these tools to an actual case study.

*Participants are asked to bring a calculator to this session.

2:15 - 2:30 p.m. Break

2:30 - 4:00 p.m. Local Financing and Local Tools for Development
This session provides an overview of local development financing such as tax abatements, bond financing, tax increment financing, special improvement districts and the provision of public infrastructure. In this session, participants will gauge the strengths and weaknesses of these various mechanisms. It will also include redevelopment areas, land assembly, sale-leasebacks, and density bonuses.

April 5

9:00 - 10:00 a.m. Regulatory and Approval Process
Economic developers are often called upon to facilitate or expedite the public approval process. This session will explore the public sector’s regulatory role in land development, focusing on zoning, subdivision and other regulatory constraints and hurdles.

10:00 - 10:45 a.m. Political Feasibility and Community Involvement
While a proposed project may meet market and financial tests, it is not truly feasible unless it has political and community support. In this session, participants will tackle how to assess political support, involve the community and promote the project’s value to stakeholders.

10:45 - 11:00 a.m. Break

11:00 a.m. - 12:00 p.m. Brownfields Redevelopment
Land contamination, whether real or perceived, is a major reason many properties are not being put to their highest and best use. During this session, attendees will be introduced to brownfields assessment and regulation and various programs and incentives for brownfields redevelopment.

Noon - 1:30 p.m. Lunch on Your Own

1:30 - 3:00 p.m. Interactive Case Study
In this session, participants will split into groups to tackle real-life development opportunities. Drawing on knowledge from the previous sessions, attendees will determine the best practices for approaching a real estate deal.

3:00 - 3:15 p.m. Break

3:15 - 4:15 p.m. Developer Solicitation, Selection, and Agreements
This session provides an in-depth look at developer Request for Proposals (RFP). Participants will discuss proposal evaluation, negotiations, and the development and disposition agreement.

4:15 - 4:30 p.m. Wrap-up and Certificates

*Agenda subject to change.

Attendance Policy

In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.


Coming soon!

Registration Fees

You must pay before the course in order to attend.

MEDA will email invoices approximately 2 months before the course to anyone that has not paid by then via check or credit card. If you need an invoice before that, you can request one by contacting This email address is being protected from spambots. You need JavaScript enabled to view it.. If you register within the 2-month timeframe, you will receive an invoice in about 1 week via email.

IEDC/MEDA Members Non-Members Date Ranges
 $490  $640  By C.O.B. February 21
 $630  $780  February 22 - March 21
 $650  $800  After March 21

Cancellation Policy

Cancellations must be submitted in writing at least 10 days prior to the beginning of the course. An email to This email address is being protected from spambots. You need JavaScript enabled to view it. is acceptable. Participants registered for the course that do not cancel and who do not attend will be charged the full price for the course.

Hotel Reservations

Rooms are available for $129++/night. For a guarantee of that rate, reserve before March 13th. To reserve, call 800-333-3333 or visit www.radisson.com/lansingmi and use code MEDA19.

Recertification Credits

For currently Certified Economic Developers (CEcD's), this program qualifies for (3) Level 1 Recertification Points from the International Economic Development Council (IEDC).

This event has been approved for (2) continuing education credits for Economic Development Finance Professional (EDFP) certification from the National Development Council (NDC). Use the form on this page to claim your credit.


MEDA Regional Networking and Knowledge Exchange AND Holiday Party

18 Winter NK Marketing HeaderThis event will be held on Thursday, December 13, 2018, at Valentine Distilling Co. in Ferndale, Michigan.

About the Exchange

MEDA's Regional Networking and Knowledge Exchanges started in 2016 when MEDA's Membership Committee made it a goal to increase member engagement for the Association after members sought more time for networking at events.

MEDA members are invited and encouraged to bring their local partners to this casual afternoon of meeting and mingling. To add to the value, you will go home with information that will help you do your job more efficiently and effectively, which is MEDA's Mission and Vision for you.

Thank You Sponsors

MEDA would like to thank Consumers Energy, DTE Energy, LandUseUSA and SBAM Emergy Solutions/Small Business Association of Michigan for sponsoring this event.

consumers energy               

dte energy                                                 Urban Strategies 06 2018                                                    SBAM Energy Solutions


Energy Solutions for Small Businesses
Energy is part of doing businesses and some small businesses may not have the expertise to make sure they are as efficient as possible in areas like power, heat, and water usage. Programs like account overview analysis, energy audits, and rebates, can save precious resources that business owners could put toward their product or service rather than their energy bill. Learn how the Small Business Association of Michigan, Consumers Energy, and DTE Energy have partnered to help businesses save time and money though SBAM Energy Solutions.
Sanju Guinn, Business Account Manager, Consumers Energy
Caile Richards, SBAM Energy Advocate, Small Business Association of Michigan
Todd Turfe, Account Manager, Major Account Services, DTE Energy


2:00 - 2:30 Arrival, Networking, Cash Bar, Hors d'oeuvres
2:30 - 3:00 Presentation
3:00 - 5:00 Networking, Cash Bar, Hors d'oeuvres

Let's Have an Ugly Christmas Sweater Competition

Let's kick up the excitement by having an "Ugly Christmas Sweater" competition!


  1. Funniest
  2. Most Original
  3. Most Likely to Belong to Grandma

Yes, the winners will get a present.


Valentine Distilling Co.
161 Vester Ave.
Ferndale, MI 48220

Join us to find out why Valentine's has been name "Worlds' Best" at the World Drink Awards two years in a row.

Registration Dates

REGISTRATION DEADLINE: This event is free for all attendees, but we ask that you sign up using the form in the "Registration" link below by December 10th.

CANCELLATION: We also ask that you cancel to This email address is being protected from spambots. You need JavaScript enabled to view it. by December 10th.


Thank You to Our 2018 Annual Meeting Sponsors

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Consumers Energy
DTE Energy
Michigan Economic Development Corporation
Michigan Talent Investment Agency


AKT Peerless Environmental and Energy Services
Bay Future, Inc.
Great Lakes Bay Michigan Works!
Midland Tomorrow
Saginaw Future Inc.


ACT, Inc.
Bronner's Christmas Wonderland
Delta College
Detroit Regional Chamber
Envirologic Technologies, Inc.
Hoyden Creative Group
Indiana Michigan Power
ITC - A Fortis Company
Lansing Economic Area Partnership (LEAP)
Macomb County Department of Planning and Economic Development
Michigan Department of Agriculture and Rural Development
Oakland County, Economic Development and Community Affairs
PM Environmental
Rudolph Libbe Group
Saginaw Valley State University
Stevens Worldwide Van Lines

Friends of MEDA

Ann Arbor SPARK
Battle Creek Unlimited
Butzel Long
Chase Bank
Chemical Bank
Frankenmuth Credit Union
Frankenmuth Downtown Development Authority
Frankenmuth Economic Development Corporation
Great Lakes Bay Regional Alliance
GreenStone Farm Credit Services
Huntington Bank
Michigan Gas Utilities
Michigan's University Research Corridor
Norfolk Southern Corporation
Shaheen Development
Shiawassee Economic Development Partnership
Spicer Group
The Sterling Group
The Right Place, Inc.
The Wirt-Rivette Group


MSU EDA University Center for Regional Economic Innovation (REI)

The Fall Economic Development Toolbox Handouts

Read these notes first:

  • Print your session handouts or download them to a device before The Fall Toolbox. We recommend download rather than accessing the link via the internet during sessions because multiple devices in one room can sometimes slow internet speed.
  • Handouts will be added as they arrive, so you may have to check more than once before the conference. 
  • A few will be added after the conference at the request of the speaker.
  • The Agenda and Attendee Roster are the only handouts that will be provided at The Fall Toolbox.
  • You are welcome to access handouts for sessions that you are not attending!
  • The handouts will be available on this page until December 14th. After that, registered attendees can contact the MEDA staff for copies.

Click the Session Names Below (In Order as on the Agenda) to Download the Handouts

General Handouts

Speaker Contact Information
Membership Meeting Minutes
New Members List

Session Handouts

Using Visual Media to Tell Your Economic Development Success Story

4 Key Elements to Improving Your Economic Development Web Presence

MEDC Update

Positioning Your EDO Brand for Long-Term Success - in person handouts only

A Comprehensive Team-Based Approach to Economic Development Grant Writing (Workshop)

How Technology Can Drive Talent Attraction

How to Identify Good Candidates for Exporting


2018 Annual Meeting Location and Hotel Reservation Information

18 AM Web Page Cover


Bavarian Inn Lodge Main EntranceBavarian Inn Lodge and Conference Center
One Covered Bridge Lane
Frankenmuth, MI 48734


Parking is free for all guests and attendees.


$99++/night Sunday - Thursday for a standard double room
$109++/night Sunday - Thursday for a premium double or king room
$174++/night Sunday - Thursday for a suite, single, double, or quad room

- The cutoff date for the group rate is July 21st.
- Check-in time is 3:00 p.m.
- Check-out time is 11:00 a.m.
- Rates subject to 6% state sales tax and 5% county occupancy tax.
- If tax exempt, you must provide proof 30 days prior to arrival.
- A credit card guarantee is required to hold your reservation and American Express, Discover, MasterCard, and Visa are accepted.
- A cancellation fee of the first night's room and tax will apply should a guest cancel less than 48 hours prior to arrival or does not arrive to check in on scheduled arrival date.
- There is an additional $15 charge for a 5th or 6th person in the same room.
- Rollaway beds are $15/night and cribs are $5/night.
- No pets are allowed in the hotel.

Bavarian Inn Lodge RoomReservation Methods


Group Code 12K6V4

If you try searching the dates before entering the Group Code, you will not find MEDA's group block.

Use the following procedure:

  1. Copy the Group Code above before you go into the reservation link.
  2. Click the text on the bottom, left of the page that says "Enter Promo/Group Code."
  3. Plug the code in the middle box labeled "Group Code."
  4. Then, search using the dates.



Extend Your Stay

$154++/night Friday - Saturday for a standard double room
$164++/night Friday - Saturday for a premium double or king room
$229++/night Friday - Saturday for a suite, single, double, or quad room

Member Login

Corporate Sponsors

consumers-energy dte-energy
michigan-economic-development-corp  TIA Work Share logo stacked

Contact Us

Michigan Economic
Developers Association
P.O. Box 15096
Lansing, MI 48901-5096
PH: 517-241-0011

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