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Why
Locate in a CBP
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 The
Certified Business Park designation is a valuable marketing tool
that is used for two purposes: attracting tenants and enforcing
standards. Certification is a promise to customers that
each park is a modern and attractive, high quality business
location with the required physical attributes and legal protections
necessary for success.
The
Blueprint for Success Choosing to locate
your business in a Certified Business Park means that you will be
situated among the best in the industry. Positioning your business in
a state-of-the-art park offers many things that will help you do
business better:
- Shovel Ready Sites
- Good Access
- Impressive Amenities
Stand Out in
Your Market
Certified Business Parks provides businesses with features necessary
to conduct business. Each park approved to provide your company with
the following amenities:
-
Protective Covenants
- Landscaped Development
- Telecommunications, Gas and Electric Service
- Municipal Water and Sewer Lines
- Continuous Management
- Class A All-Weather Roads
- Paved Parking
- Stormwater Management Systems
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CBP
Application Process Changes Coming!
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During the
last several months, The MEDA CBP Committee has been working towards
simplifying the CBP Application Process. The intent is to allow park
owners/managers to recertify in minutes rather than weeks. At the end
of the month, the CBP Committee hopes to draft a more efficient
application process that will simplify both the application process
for parks as well as simplify the CBP Re-certification process.
We continue
to accept your suggestions. Please send them to Cassandra cjorae@medaweb.org
or Jordan brownj@medaweb.org
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What
Methods do you use to Market your Certified Business Park's Web Page?
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"The
City of Kalamazoo's Economic Development Department contracted with a
local marketing firm (LKF Marketing) to develop an image, catch
phrase and integrated materials for its operations. Its CBP (Davis
Creek Business Park) benefited with an individual brochure. All
materials are also available in pdf. The City's website is under
redevelopment to reflect current information on all E.D. Activities -
including the CBP parcels available. CBP website citations populate
both the website and the new materials. Also, a local realtor has
been contracted to advertise the land available in the park. They do
email blasts that contain the website link. Finally, our regional
E.D. partner (Southwest Michigan First) routinely includes website
links to the Davis Creek Park properties on its website."
Warren Cook,
Committee Chair, Michigan Certified Business Park
Have
other strategies you want to share with the CBP community? Contact
Cassandra or Jordan with
your helpful tips today!
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Improve
Hit Results for Your CBP
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And other ways to benefit from Google Analytics
(Not
on Google Analytics yet? Email Jordan to find out how to start!)
1.
Find your Simple URL!
Go to
cbp.medaweb.org; click "CBP Simple URL's," which is the
last option on the left column menu. These URL's are easy to
remember, easy to share, and can be added to printed materials!
2.
Your park link could be added to the following partner websites:
a. Your own company
b. Convention and Visitors Bureau
c. State of Michigan
d. Area realtors
e. City
f. County
g. Township Association
h. On those sites, consider the "Sites and
Buildings Available" page
3. Your park link -
with or without an article - could
be added to the above partners' print or electronic newsletters.
4. Remember to SHARE links.
Offer to put their link on your site and in your newsletter as well.
Sharing links not only builds partnerships, but it improves web
hits!
5. Check where hits are coming
from on Google Analytics. Make connections
between the countries and cities that your CBP is receiving hits. Is
there a company from Japan local to you that might have looked at
your web page? Is there an industry in the area that the hits are
coming from and can you market to that industry?
6. Check the dates of the web
page hits on Google Analytics. If hits are
trending the same days, was a marketing piece put out in that time
period? Judge the effectiveness of the pieces that way!
7. Make sure your CBP page is up
to date! According to Google, the more
often you update your content, the more often you will be visited by
fresh bots. The MEDA staff is always ready to update your page with
new content. Contact the MEDA office 517-241-0011 with
questions.
8. Post on the CBP discussion
board on LinkedIn. Use the full name
of your park or community on your page for more chances to be picked
up by search engines.
9. Go to where your hits are
coming from. If a majority of the hits on
your Analytics report are from a certain area, see if there is a
trade show or event that you could exhibit.
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Monthly
Hits to CBP Pages Remain Steady
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Every
month MEDA updates their "2011 CBP Website Hit Report", which
gives CBP members an opportunity to see how many hits they get to
their park's web page.
*Due to the
reformatting work on the pages, the numbers are slightly higher this
last month, but they should balance out by the end of July.
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Dowagiac
Industrial Park Adds Two New Tenants
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The City of Dowagiac welcomes Lake X-Ray and Wolford Electric into
the Dowagiac Industrial
Park. The companies were looking for a location
that allowed good access for logistics, quality infrastructure and a
uniform design with all buildings in the park.
Wolford
Electric provides electric services to all industries providing for
their electrical needs including inspection services. The new 8,000
S.F. facility will be used to manufacture wiring, pre-build materials
and stage electric solutions for customers.
Lake X-Ray is
a manufacturer of X-Ray machines. With over 30 years of experience
dedicated to sales and service of industrial x-ray equipment their
new location is sure to be able to meet all of their customers needs.
Lake X-Ray manufactures and markets different sizes of new or
rehabilitated x-ray units according to their customer's
specifications.
They have the
capabilities and technology to build constant potential x-ray systems
with high energy image amplifiers with solid state array video
systems. Lake X-Ray provides a full range of services to their
customers including consulting, analysis, advices and leases.
The new 8,640
S.F. state of the art facility was built using all new and recycled
materials and exceeds the industrial park specifications to be used
as a show piece for the company as their customers visit the plant to
review and meet with Lake X-Ray staff to design, build or consult
with the team to meet their x-ray needs.
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Haggerty
Corridor Corporate Park Gets New Tenant
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Northern
Equities Group is currently constructing a 68,475 square foot
office/research building for Tognum America, Inc's Headquarters,
within the Haggerty Corridor
Corporate Park in Novi, Michigan. Tognum is a
leading supplier of engines and propulsion systems for off-highway
applications and of distributed energy systems. The scheduled date of
occupancy is February of 2012. Tognum joins Ryder Logistics, Paychex,
Trinity Health, Harman Becker and other exclusive tenants as in the
400-acre, Class A office park located at the center of the Detroit
Metropolitan Area.
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MEDA
Looking to Add Another CBP Inspector
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Desired
Characteristics:
Live in the
Northern Lower Peninsula.
Willing to
travel to other Certified Business Parks.
Interested in
some extra income.
Contact
Cassandra if you are interested in becoming a CBP Inspector, we are
currently looking to add someone who lives near, or is willing to
travel to parks in the Northern Lower
Peninsula Region. Parks within this region
include;
Boyne City Air
Industrial Park
Boyne City, MI
City of Evart Air
Industrial Park
Evart, MI
Farwell Enterprise
Park
Farwell, MI
First Street
Business Park
Ludington, MI
Fremont Industrial
Park
Fremont, MI
James E. Potvin
Industrial Park
Cadillac, MI
Pere Marquette
Industrial Park
Ludington, MI
White Cloud
Industrial Park
White Cloud, MI
We are only
looking to add one inspector at this time, so please contact
Cassandra right away so that you don't miss your chance to join the
CBP Inspector team!
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MEDA
Region 4 - Highlights on Mid-Michigan
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 The terms Central Michigan
and Mid-Michigan are used interchangeably to describe this region's
proximity in the state. The Capitol of Michigan, Lansing is located
in Ingham County in Mid-Michigan. Saginaw, Midland, Bay City and
Flint are other major cities in the region.
Central
Michigan's economy is primarily agricultural, which corn, sugar beets
and soybeans being the most grown crops, with strong job growth in
construction and hospitality. This region is very stable economically
with much help from General Motors, Michigan State University, the
State Government, and the Sparrow Health System.
The area is
connected to other regions of the state through an intricate highway
system, making commuting, traveling and hauling easy for industries
and individuals.
Mid-Michigan
is a busy destination, growing constantly, but maintaining a
hometown-heritage atmosphere in many of its towns and cities. The
inner part of the Thumb by Bay and Huron Counties surrounds the
Saginaw Bay. Towns that lace the Bay are filled with vacation homes,
cottages, golf courses, restaurants and boat charters are available
among many other activities.
In the
summer, there are many fishing and hiking destinations, such as the
Sleepy Hollow Campground in Laingsburg. Take your friends and family
out to a ballgame at the Cooley Law School Stadium in downtown
Lansing. Festivals include the Common Ground Music Festival in
Lansing, the Elsie Dairy Festival and the Pumpkin Festival in Caro.
Finding your way through a corn maze is easy here - there are several
in the area!
In the
winter, hunting and ice fishing are popular sports. Shop and enjoy
the beauty of the Victorian homes Chesaning Christmas Candlelight
Walk or visit Jackson in November for the Rose Festival Christmas
Wish Craft Show - just in time for Christmas shopping!
Mid-Michigan Certified Business Parks
Alma Industrial
Park
Big Rapids Township
Airport Business Park
Coleman Industrial
Park
Eastwick Industrial
Park
Fenton US-23
Industrial Park
Grand Ledge Willis
Industrial Park
Ithaca Industrial
Park
Leslie Business
Park
Oakwood Executive
Park
Samuel A. Combs
Industrial Park
South Ithaca
Industrial Park
St. Johns
Industrial Park
St. Louis Woodside
Industrial Centre
Valley Center
Technology Park
Vassar Industrial
Park
Webberville
Business Park
Williamston I-96
Industrial Park (Phase I)
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Update
on MEDA Experiencing Difficulty with CBP Website
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After
long hours, the MEDA staff has corrected the formatting issues on the
individual websites.
Please check
your park's page and let us know of any corrections or updates!
We are still
working on the Google Maps CBP map on the homepage. We have
discovered that it is a browser discrepancy.
Please let us
know of any formatting issues on your page that might still exist.
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Cassandra
Jorae
Michigan Economic Developers Association
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Join
CBP on LinkedIn
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