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MEDA Offers New
Park-to-Park Linking for CBP Webpages
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If you are an owner
or run multiple Certified Business Parks, MEDA now offers the option
to link your parks to one another. On each CBP site, we will add the
name of your other parks and then a link to them to improve marketing
for the parks.
Please contact
Jordan Brown at brownj@medaweb.org
if you are interested in linking your multiple parks to one another.
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CBP Application
Process Changes Coming!
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Thanks to your many suggestions, MEDA is working towards
simplifying the CBP
Application/Re-certification Process. We continue to accept
your suggestions. You can send them to Jordan (brownj@medaweb.org)
or Cassandra (cjorae@medaweb.org).
We
also have intent to add "Foreign Trade Zones / Port of
Entry" as a criteria in the Special Features section of the
application.
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Improve Hit Results
for Your CBP
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And other
ways to benefit from Google Analytics
(Not on Google
Analytics yet? Email Jordan to find out how to start!)
1. Find your
Simple URL! Go to cbp.medaweb.org; click "CBP
Simple URL's," which is the last option on the left column menu.
These URL's are easy to remember, easy to share, and can be added to
printed materials!
2.
Your park link could be added to the following partner websites:
a. Your own company
b. Convention and Visitors
Bureau
c. State of Michigan
d. Area realtors
e. City
f. County
g. Township Association
h. On those sites, consider the
"Sites and Buildings Available" page
3.
Your park link - with or without an
article - could
be added to the above partners' print or electronic newsletters.
4.
Remember to SHARE links. Offer to put their
link on your site and in your newsletter as well. Sharing links not
only builds partnerships, but it improves web hits!
5.
Check where hits are coming from on Google Analytics.
Make connections between the countries and cities that your CBP is
receiving hits. Is there a company from Japan local to you that might
have looked at your web page? Is there an industry in the area that
the hits are coming from and can you market to that industry?
6.
Check the dates of the web page hits on Google Analytics.
If hits are trending the same days, was a marketing piece put out in
that time period? Judge the effectiveness of the pieces that way!
7.
Make sure your CBP page is up to date!
According to Google, the more often you update your content, the more
often you will be visited by fresh bots. The MEDA staff is always
ready to update your page with new content. Contact the MEDA office
517-241-0011 with questions.
8.
Post on the CBP discussion board on LinkedIn.
Use the full name of your park or community on your page for more
chances to be picked up by search engines.
9.
Go to where your hits are coming from.
If a majority of the hits on your Analytics report are from a certain
area, see if there is a trade show or event that you could exhibit.
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CBP Discussion
Group on LinkedIn
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The Michigan Economic Developers Association (MEDA) is always looking
for new ways to promote the Certified Business Park (CBP) program as
well as provide opportunities for park owners and operators to
interact and share ideas. This is why MEDA recently added a
discussion group for CBP owners and operators on the popular,
business connection-oriented social media website, LinkedIn.
To access the CBP Discussion Group click here. If
you don't already have a LinkedIn account, it is free and easy to
sign up for one. You can also access the CBP Discussion Group on
LinkedIn by going to the CBP Webpage and clicking the
"Follow us on LinkedIn" button. This group is open to the
public, so anyone interested in Certified Business Parks can join!
Go
there now! We have already started two discussions:
"How
can MEDA make the recertification process easier for you?"
"What
methods do you use to market your Certified Business Park
webpage?"
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Dart Development
Signs New Tenants in Michigan
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5 DEALS - Over 100,000 SQUARE FEET - IN 60 DAYS
Lansing, Michigan, March 21, 2011 - Dart Development Group closed 3
deals at their Lansing industrial park, Oakwood Executive Park - a
finish to suit for 10,060 SF, a 2-story flex space for 18,692 SF, and
an office/warehouse space for 8,000 SF. Add to that, 2 deals at their
Wixom industrial park, Wixom Business Center - a 24,655 SF 2-story
flex space and a 40,100 SF distribution and warehouse space. That's
101,507 SF, all within the past 60 days!
Dart
Development Group
Dart Development owns and manages business parks in Michigan,
California, and Florida. The parks offer office and warehouse options
as well as build to suit to lease options. Michigan's Wixom Business
Center and Oakwood Executive
Park are State Certified Business Parks conveniently located near
major highways and centrally located in the Midwest business
corridor. For details on park features and land available for
development visit: www.dartdevelopment.com
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Three Rivers Area
Industrial Park to Get New Tenant
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SERVPROŽ franchise
opens in Cass and St. Joseph counties
When fire or water damages occur, property owners have a new ally
ready to aid them in their recovery efforts.
Owned by Tony Blodgett and Kris Popp, SERVPROŽ of Cass & St.
Joseph Counties has opened its doors for business, offering a full
line of fire and water cleanup and restoration services to help home
and business owners regain control of their lives faster following a
loss.
"As a new franchise, we are proud to be able to bring Servpro
Industries, Inc.'s nationally recognized services to our
customers," said Blodgett. "I encourage home and
business owners to contact us about any cleaning or restoration need
they may have - especially following a fire or water loss when
emergency response is vital to protecting their assets from further
damage."
 Tony Blodgett, co-owner of SERVPRO of Cass & St.
Joseph Counties, wielded the ceremonial scissors during a
ribbon-cutting
conducted by
the Three Rivers Area Chamber of Commerce and its Ambassador
Committee.
The Three Rivers Area Chamber of Commerce and its Ambassador
Committee welcomed the new business during a February 4th
ribbon-cutting ceremony at the company's headquarters at 1444 KDF
Drive in the Three Rivers Area
Enterprise Park.
During a post-ceremony interview, Blodgett said, "We do fire,
water, restoration, cleanup. If there's anything that's gone
wrong with your business or a house that you don't want to clean up,
or can't clean up, that's where we come in and take care of you with
fire, water, sewage backup, bio-clean, things like that."
Blodgett indicated that SERVPRO has been in business since 1967 and
said each franchise is locally owned. He said the Three Rivers
location opened on January 15th, 2010, but SERVPROŽ has been
servicing Cass and St. Joseph counties for the past nine years.
The local SERVPROŽ franchise is a growing enterprise with three
technicians, a sales person, and an office manager with plans to add
another sales person and another technician in the near future.
Blodgett said, "Cass and St. Joseph counties have been treating
us very well."
In addition to fire, water, and mold cleanup and restoration
services, residential and commercial customers can take advantage of
SERVPROŽ of Cass & St. Joseph Counties' wide variety of cleaning
services: carpets, floors, on-site dry cleaning of draperies,
furniture and upholstery, and ductwork systems. In the event of
a fire or water damage, the company provides 24-hour emergency
service. Under normal circumstances, a trained SERVPROŽ
Franchise Professional can be on-site in less than four hours to
provide emergency mitigation services to help the property owner
regain control of their life as soon as possible.
SERVPRO
of Cass & St. Joseph Counties is headquartered at 1444 KDF Drive
in the Three Rivers Area Enterprise Park.
Blodgett
said the Enterprise Park location in Three Rivers - near the
intersection of US-131 and M-60 - is "perfect" for quickly
reaching clients in its primary service area of Cass and St. Joseph
counties.
SERVPROŽ of Cass & St. Joseph Counties is available '24/7' by
calling (269) 273-8777 or e-mailing servpro8714@gmail.com.
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Monthly Hits to CBP
Pages Remain Steady
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Every month MEDA
updates their "2011 CBP Website Hit Report", which
gives CBP members an opportunity to see how many hits they get to
their park's web page.
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MEDA Region 3
- Highlights on Southwest Michigan
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 Strategically located between Chicago and Detroit in
Southwest Michigan, the Kalamazoo Region has a 150-year history in
life science and advanced manufacturing. The region is home to
Stryker Corporation, Pfizer, Parker Hannifin Hydraulics, Perrigo,
Whirlpool, Kellogg and scores of other highly successful companies.
Target industry
recruitment strategies are focused on Advanced Manufacturing, Back
Office, Bioscience, Logistics, Medical Device and Research and
Development facilities. These sectors are focused upon due to
the community's existing talent base, historical capacity, real
estate availability, strategic geographic location and sector support
services.
Nationally
recognized for its groundbreaking Community Capitalism approach
to economic development, the Kalamazoo Region offers unprecedented
access to business and industry, higher education, workforce talent, financial
incentives and state and local government - everything you need to
start, expand or locate your business.
Southwest
Michigan Certified Business Parks
Albion Industrial
Park
Allegan Highland
Business Park
Bangor Industrial
Park
Brooks Industrial
and Research Park
Centreville
Industrial Park
Davis Creek
Business Park
Dowagiac Industrial
Park
Fort Custer
Industrial Park
Greenville
Industrial Park
Jackson Technology
Park
Lawrence-Crandall
Business Centre
Litchfield
Industrial Park
Midlink Business
Park
Muskegon
County Business Park - North
Parma-Sandstone
Certified Business Park
Plainwell
Industrial Park
Port City
Industrial Center
Seaway Industrial
Park
Three Rivers
Airport Industrial Park
Three Rivers Area
Enterprise Park
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Cassandra Jorae
Michigan Economic Developers Association
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