Benefits of Certifying Your Business Park

The Certified Business Park designation is a valuable marketing tool that is used for dual purpose: attracting tenants and enforcing standards. Certification is a promise to your customers that your parks is a modern and attractive, high quality business location with the required components necessary for success. For your investment in certification, you will receive the following benefits: 

  • Marketing
    • Individual Park Web Page Built and Maintained
    • Camera-Ready Artwork
    • Electronic Newsletter
    • Program Promotion through MEDA Mailings, Website & Newsletters 
    • Direct Marketing to National/International Site Consultants
    • Listing on National Certified Site Website
    • Marketing Materials
      • Education Brochure
      • Prospecting Brochure
      • CBP Template
      • Press Release to Announce Certificaton
      • Press Release to Announce Recertification
  • Communication
    • Meetings/Focus Groups with other Park Owners and Operators
  • Potential for Tax Capture (see Laws at About the Program)
  • Additional Features
    • Google Clickable Map with Park Location
    • Monthly Detailed Data on Webpage Views
    • Established Development Standards such as Zoning and Protective Covenants

Web Page - This web site was created to profile inidividual Certified Busines Parks. Pages contain general information, a list of tenants, information about the community, an expandable site plan, a picture, an expandable aerial photo and more. 
Click to view: 2009 CBP Website Hit Report & 2010 CBP Website Hit Report

Google Clickable Map Feature - Locate each Certified Business Park and their surrounding areas with ease by clicking on the individual tags and also viewing in Google Earth.

Park Development News - Add recent expansions, enhancements of job creation news for your park on our website and in our quarterly CBP Newsletter.

Education Brochure - This marketing piece was developed to communicate the benefits of certification for state business parks.  The brochure includes a tear-away card allowing the recipient to request additional information.

Prospecting Brochure - This marketing piece was developed for current owners of Certified Business Parks to use as a prospecting tool. The brochure includes a pocket for each park to enclose a customized fact sheet about the specific property.

CBP Template - This template was designed to accompany the Prospecting Brochure.  Current owners of Certified Business Parks may customize their own fact sheet to market their own specific properties.  This template is to be placed in the pocket of the Prospecting Brochure to complete the mail piece.

Press Release to Announce Certification - This modifiable press release will assist a Certified Business Park to quickly and easily spread the word that they have received certification. Photo opportunities with MEDA staff or inspectors upon request.

Press Release to Announce Recertification - This modifiable press release will assist a Certified Business Park to quickly and easily spread the word that they have been approved for recertification. Photo opportunities with MEDA staff or inspectors upon request.