The Certified Business Park designation is a valuable marketing tool that is used for dual purposes: attracting tenants and enforcing standards. Certification is a promise to your customers that your parks is a modern and attractive, high quality business location with the required components necessary for success.
Upon certification, we will create a website for your CBP park. This web site is created to profile individual Certified Business Parks by containing general information, a list of tenants, information about the community, an expandable site plan, a picture, an expandable aerial photo and more. MEDA also creates an up-to-date hit report that shows the views each park receives per month and year.
Click to view: 2010 Web Site Hit Report, 2011 Web Site Hit Report, or 2012 Web Site Hit Report.
Immediately upon certification, you will receive the quarterly CBP newsletter, which contains valuable marketing tips, enhancements to the program, business park news and more. This newsletter is also sent to 2,500 national and international site consultants and thousands of economic developers from around the state. If you do not receive the newsletter for any reason, please contact MEDA.
Articles or press releases on expansion, retention, new businesses, receipt of awards, etc., can be sent to the MEDA staff at any time for inclusion in our newsletter. News items are also included on the CBP Development News section of the CBP website. Remember that any additional exposure of your CBP could lead to a new contact!
Sign up for Google Analytics to view your park’s page hits. This will help you analyze the strengths and weaknesses of your park, and give you an idea of how much exposure your web page is getting.
Become a CBP Web Partner
Remember that sharing links increases your visibility. MEDA has a new CBP Web Partner page in which we will add a link to your company’s website if you add ours to your site.
Sign up for the CBP Committee for an opportunity to meet with other CBP Park managers/owners. Here you can ask questions, get answers, and put ideas towards enhancing the CBP program. CBP members are automatically invited to the Annual Meeting where they can give suggestions to changes in the program, ask fellow members questions, etc.
Google Clickable Map Feature
Being located on a Google Maps allows prospective tenants to access your page by location and surrounding areas.
Park Development News
Add recent expansions, enhancements of job creation news for your park on our website and in our quarterly CBP Newsletter.
This marketing piece was developed to communicate the benefits of certification for state business parks. The brochure includes a tear-away card allowing the recipient to request additional information.
This marketing piece was developed for current owners of Certified Business Parks to use as a prospecting tool. The brochure includes a pocket for each park to enclose a customized fact sheet about the specific property.
This template was designed to accompany the Prospecting Brochure. Current owners of Certified Business Parks may customize their own fact sheet to market their own specific properties. This template is to be placed in the pocket of the Prospecting Brochure to complete the mail piece. Visit the CBP website, go to the “Benefits of Certification” page and use the CBP Template document to create a nice handout of your park. Remember to include the simple URL!
Press Releases to Announce Certification
This modifiable press release will assist a Certified Business Park to quickly and easily spread the word that they have received certification. Photo opportunities with MEDA staff or inspectors upon request. Click here to Announce Recertification.
Tax Increment Financing
A CBP located in a qualified local unit of government, as defined by the Local Development Financing Authority Act (PA248 of 2000), has the potential to capture property taxes to aide in the financing of the public infrastructure improvements in or around the park, and/or acquire additional property for park expansion, as well as other public improvements. See the Laws section in the About Us page.
Listed on US Certified Sites
The CBP is listed as a Certified Site in the US, "a single source on all certified site and shovel ready programs nationwide". MEDA is also looking for additional places to list our CBP site.